Let's Talk About It: Industry Plants?

 So the word "industry plants" may not be unknown to you or maybe you heard of the term but don't know what it means. Industry plants are artist that are found by labels when they were "struggle artist" and trying to make it. The label takes the artist and grooms them into "mainstream artist material". The artist gets rebranded, signs a crappy contract, gains access to famous connections, gets an advance, has payola ($ for radio plays), etc. So basically the person gets "lucky" and gains massive fame. What's the issue then? Well, for one this practice takes away from the "even playing field" of up and coming artist. The struggle artist usually has to put in time and effort in their craft on a long unsure journey of trying to get discovered. At one time, people would go through great measures to try to get discovered. They'd stand in the rain, handout mixtapes/demo-tapes for free, get rejected over and over, etc. Now people are getting overnight fame and bypassing the traditional way of becoming an artist. This has caused some artist to gain fame before even being ready. They can't handle the pressure or money that comes with being famous. They're often getting in all types of legal trouble or other controversial issues. The point is sometimes getting things too easy can backfire. Industry plants also can cause people to feel their claim to fame was disingenuous. It's not common for people to just come out and admit their  fame is due to a huge label backing, but they have to instead play on the relatability clause. They want their fans to think they're from "hard times" and made it with no outside help. We're in the day of the "self made" prospect, and everyone wants to be "down for the cause" these days. This too is offensive, especially for people who have had to do things without the extra cushion. Hopefully, this post helped you better understand industry plants, if you believe in them in the first place. 

Below is a short list of names of suspected industry plants, do you agree with any of them?

  • Lil Pump
  • Lizzo
  • Billie Eilish
  • Lil Nas X
  • Blueface

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