May Misconceptions: The Commercialization of Juneteenth

 Last year Juneteenth was recognized as a National holiday to celebrate the date that slavery was officially over. It’s been a big deal in some states while others haven’t been as educated on the origins of the special day. This year, has come with many commercial products pushing the newly celebrated holiday. However, this commercialization didn’t come without b[l]acklash. Some people felt highly offended to see money being made off a day that reminds some people of the terrible time slavery was tolerated in the country. Others were upset that black companies weren’t offered opportunities to sell products rather than white owned brands capitalizing off this opportunity. I just want to start by saying the concerns are valid about wanting more opportunities for those in the black community that are more directly affected by Juneteenth and also the concern about white companies gaining trademarks on black traumatizing historical events. I do feel disappointed however, that a holiday that should hold a similar importance as the 4th of July (America’s Independence Day) is having so much controversy and for all the wrong reasons. Juneteenth is an important mark of independence as well and should be celebrated and well known. I liked the things that were going to be sold because they are symbolic of how far blacks have evolved in this country. That kind of recognition was died for literally in this country. People wanted slavery recognized as wrong, inhumane,  and illegal.  So much of that type of history is being erased with confederate statues coming down, it’s being  knocked out of school curriculum, and overly false glamorized Hollywood portrayals keep coming out. Hopefully, companies can figure out a way to collaborate with the black brand owners on a less offensive approach to commercialization of this sensitive time. Maybe as a community, we can use this new profound recognition as a moment to be proud of how far we’ve came as a people and as a country and celebrate a day that gave black slaves a legal way to experience freedom they had been denied previously for thousands of years.

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